Sturgis, SD - World's Largest Motorcycle Rally and More

Learn the history of the town’s famous motorcycle rally but also explore its outdoor recreation and cultural arts scene.
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Sturgis South Dakota Motorcycle rider through the Badlands

Sturgis is a year-round destination for visitors. This close community of 6,500 welcomes guests to stay and experience all the region has to offer, winter, summer, spring and fall.

The Sturgis Motorcycle Rally is one of the world’s oldest, largest motorcycle gatherings and offers incredible riding. Enjoy exhibits, motorcycle shows, demo rides, racing, concerts and much more. For more information, email

Culture lovers should aim for late June, when artists from around the region will share their talents in the Hands on Arts Festival. The Black Hills Bluegrass Festival will be providing some knee-slappin’ tunes.

Sturgis is a gateway to fantastic outdoor recreation, too. The scenery that surrounds Sturgis provides opportunities for the hiker, bicyclist, motorcycle enthusiast, fisherman, hunter, skier and more. Come relax and enjoy the fresh fragrance of the pines in the spectacular Black Hills.

Sturgis is a community with a rich history that can still be touched today. Learn the history of the town’s famous rally at the Motorcycle Museum, where displays of scooters and motorcycles capture a special part of American history.

Take time to visit Old Ft. Meade Cavalry Museum, and check out Bear Butte State Park, home to the 4,426-foot Bear Butte where you can see four states from its summit. The butte is considered a sacred place to Native American tribes who have been visiting the site for at least 10,000 years as evidenced by the artifacts discovered on the butte. Today, tribes continue to visit this spot and leave colorful bundles in the trees as prayer offerings, so please do not disturb them when you visit. While there, you also can hike on the 111-mile Centennial Trail and see the well-worn paths of wagon trains on the prairie.

Sturgis Motorcycle Rally By the Numbers


number of years the rally has occurred.


number of people who attended in 2016


number of miles from Belle Fourche.


year the Sturgis Motorcycle Museum & Hall of Fame opened.


days a week the museum is open.

Aug. 4-13

is the 2017 rally dates.


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