If it wasn’t for ice water, Wall Drug may have just been another casualty of the Great Depression that swept the nation and shuttered one business after another.
When it opened in 1931, owners Ted and Dorothy Hustead waited for a steady stream of customers that never arrived. After five years, Dorothy Hustead decided it was time to hang signs on the highway advertising free ice water. The free ice water has brought a torrent of customers in ever since, totaling up to 20,000 people on good days.
Be sure to stop by Wall Drug at 510 Main St., in Wall, S.D., for its burgers, 5-cent coffee, a photo of its famed Jackalope statue and of course, and free ice water.
Learn more at www.walldrug.com.