Stop at Wall Drug in South Dakota

Author:
Updated:
Original:
Wall Drug highway sign advertising free ice water.

Wall Drug highway sign advertising free ice water.

If it wasn’t for ice water, Wall Drug may have just been another casualty of the Great Depression that swept the nation and shuttered one business after another.

When it opened in 1931, owners Ted and Dorothy Hustead waited for a steady stream of customers that never arrived. After five years, Dorothy Hustead decided it was time to hang signs on the highway advertising free ice water. The free ice water has brought a torrent of customers in ever since, totaling up to 20,000 people on good days.

Be sure to stop by Wall Drug at 510 Main St., in Wall, S.D., for its burgers, 5-cent coffee, a photo of its famed Jackalope statue and of course, and free ice water.

Learn more at www.walldrug.com.

Don't leave Wall Drug before you take a selfie on the jackalope.

Don't leave Wall Drug before you take a selfie on the jackalope.

Related

Wild bison in Custer State Park

Custer is South Dakota's Yellowstone

Basecamp in Custer for incredible access to these 7 legendary Black Hills sites including a park where 1,300 bison roam free.

Downtown Deadwood, S.D.

5 Black Hills Towns to Base your South Dakota Vacation

The western corner of South Dakota is filled with a string of quaint, charming towns that light up during the summer.

Exhibit at the Akta Lakota Museum and Cultural Center in Chamberlain, S.D.

Akta Lakota Museum and Cultural Center in South Dakota

Move clockwise through the museum from pre-European to "Two Worlds Meet" to "Broken Promises" and finally "Continuity and Change."

Hot springs pool at Moccasin Springs in Hot Springs, South Dakota

Top 6 in South Dakota's Hot Springs

Hot Springs is home to the world-famous Mammoth Site, a Wild Horse Sanctuary, Evans Plunge, Wind Cave National Park, and a watery oases.

Sculptor Korczak Ziolkowski and Standing Bear in front of a scale model for the rock carving.

Crazy Horse Memorial is a Labor of Love

Near Mt. Rushmore in South Dakota, another rock carving in process honors Crazy Horse, the legendary Lakota leader, and his people.

Aerial Adventure Park. Photo courtesy of Rushmore Tramway Adventures

Rushmore Tramway Adventures in Keystone, South Dakota

Outstanding collection of outdoor adventures: alpine slide, scenic chairlift, aerial ropes courses, and the breathtaking new Pinnacle Zipline Tour.

Mammoth Site South Dakota

Mammoth Site in South Dakota

The world’s largest mammoth research facility. Mammoths and other megafauna got trapped in a sinkhole and drown about 26,000 years ago.

Historic building in Deadwood, S.D.

Let the Good Times Roll in Deadwood, S.D.

Listen to live music, walk in the footsteps of Western legends, watch re-enactments and try your luck in gaming halls in this town full of wild history.

Mount Rushmore National Memorial in South Dakota

Black Hills Vacations Central Reservations

Talk to Black Hills Vacations for help planning your trip, including Mount Rushmore, Historic Deadwood and South Dakota national park vacations.